Tech-Enabled Customer Experience: The Mason Jarvis Approach to Flooring Innovation
Mason Jarvis, founder of Ironwood Floor Co., has engineered a technological revolution in the traditionally low-tech flooring industry. Leveraging his background as a Ph.D. in Industrial and Systems Engineering, Jarvis identified poor communication as the industry’s greatest weakness and developed FloorLogic™—a proprietary platform that manages the entire customer journey. This comprehensive system provides transparency previously…