Newswatch: Media with Integrity
Newswatch is a company that writes media for consumer devices on its web page. Newswatch also has a 30-minute television show airing once a week in more than 200 markets in the United States. Newswatch can be found airing on AMC and ION Neetwork, since 1989. More than 1000 episodes have been aired with content ranging from health and medical breakthroughs, to new product releases, as well as fashion, and consumer electronics, including travel, consumer and business issues, and national public awareness drives. Avanca is a well-known award-winning designer and manufacturer of mobile lifestyle accessories. Avanca helps promote their spin-off company, Ockel and their line of pocket PCs during a crowdfunding campaign. Ockel also has an Indiegogo campaign that Newswatch helps fuel.
Newswatch put together all aspects of the logistics, and video production including travel to Germany for the international IFA conference, as well as producing on-site interviews, BROLL filming, and post production editing. Newswatch airs production pieces nationwide as well as through social media channels and with the network online. The product Ockel released was an Ockel Sirius B pocket PC with the goal for the drive being $10,000 over a 30 day range. Avanca required an intensive promotion because Indiegogo requires that the campaign reach its goal in 30 days or no money is received. Newswatch TV reviews help promote the Indiegogo campaign.
Avanca’s indiegogo campaign reached $456,551 and this was achieving 2,939% of their goal in a thirty-day period. Newswatch TV reviews were seen in over 200 United States markets. The way Newswatch features on-location satellite media tour (SMT), interviews is how they promote campaigns for other companies. Headlines on the website read “Discover everything Las Vegas has to offer”, and “How to Prepare for Blade Runner 2049”. Newswatch is “your source for the latest tech news and product reviews.”