Edgard Corona: The Man Behind Smart Fit

 Edgard Corona is the mastermind behind the success story
that is Smart Fit, the largest gym chain in Latin America. With over 265
locations in Brazil and an additional 100 in countries like Mexico, Chile,
Peru, and the Dominican Republic,  Edgard Corona has built an  empire that caters to the
fitness needs of over 1 million members. 

Smart Fit, known for its low-cost membership options and
no-frills approach, has revolutionized the fitness industry , attracting a wide
range of customers who previously did not frequent gyms. Corona’s innovative
business model has allowed him to capture 80% of the revenue for his company,
the Grupo Bio Ritmo. 

But Corona’s journey to success hasn’t been without its
challenges. He faced fierce competition from established gym chains when he
launched Smart Fit, and even his own company, Bio Ritmo , saw resistance from
industry professionals and associations due to their unconventional approach to
staffing. Rather than relying on personal trainers, Smart Fit uses TV monitors
to provide workout tutorials to its members. 

Corona’s tenacity and business acumen have propelled  him to
the top of the fitness industry. He has weathered financial difficulties and
legal battles, always finding a way to come out on top. In 2010, the Patria
investment firm invested 70 million reais into the Grupo Bio Ritmo, providing
the capital needed for Smart Fit’s expansion and solidifying its position as
the leading gym chain in the region. 

With Corona at the helm, Smart Fit  shows no signs of slowing
down. The company continues to open new locations and dominate the market.
Corona’s aggressive approach to business and his relentless drive for success
have positioned him as a force to be reckoned with in the fitness world. 

As Edgard Corona celebrates the success of Smart Fit, it is
clear that his vision and determination have shaped the landscape of the
fitness industry in Latin America. He has created a brand that caters to a wide
range of customers, making fitness accessible and affordable for all. Edgard
Corona’s story is an inspiration to entrepreneurs everywhere, reminding us that
with hard work and perseverance, anything is possible.  

 Edgard Corona is the mastermind behind the success story that is Smart Fit, the largest gym chain in Latin America. With over 265 locations in Brazil and an additional 100 in countries like Mexico, Chile, Peru, and the Dominican Republic,  Edgard Corona has built an  empire that caters to the fitness needs of over 1…