There has been a lot of debate about how well Fabletics will do in the near future. This company has been around for over a decade, and now Kate Hudson is planning to go forth with a completely new plan. She has a desire to open as many as 100 stores in the near future. This is a complete shift from what this store has represented for the last decade.
It is true that there are some Fabletics stores in place right now, but this is not what people have become accustomed to. More than half of the people that shop Fabletics are utilizing the website. This is the case because the large majority of people that are fans of Fabletics do not even live in a state where they have a Fabletics store. The reason for this has to do with the limited number of stores that are actually in existence. People can find one of these stores in large metropolitan areas like California or New York, but someone that is interested in buying clothes from Fabletics in Kentucky or Ohio would be out of luck in a physical store. Kate Hudson realizes that her customer base has been largely connected to a web audience, but she wants to make some changes with this.
She wants people in Florida or Georgia to have the ability to go right into a store and try on clothes from Fabletics. Even though the internet has been where the large majority of her audience has been connected to her brand she wants to expand. This will not be an easy task because people have become accustomed to shopping through this website on the internet. Kate Hudson believes that it is still a possibility, however, because she knows that there are a lot of people that are ordering clothes online that would actually spend time in a Fabletics store if they could try on clothes. The reason for this has to do with comfort. As people lose weight they find that it is to their advantage to try on the clothes that they are working out in.
Kate can see this because she is someone that likes to work out. She puts a lot of time and effort into designing these clothes because she realizes that people must have a certain level of comfort when they are stretching and running on a regular basis. No one is going to want to do yoga in clothes that are not comfortable. This is why the physical stores are going to be relevant.
Kate Hudson realizes that there is going to be a huge risk to be taken with opening all of these physical stores, but she knows that the payoff will be just as great if she can attract people that have not been utilizing the website. There’s only so much that she can do to get fans to go to the website. With more physical stores Fabletics can get foot track from other stores nearby.