Unilever’s Michael Polk on Transforming Innovation
Michael Polk, president of Unilever United States, emphasizes the power of innovation over mere invention in modern marketing. Speaking at the Wharton Marketing Conference, Polk defined innovation as a “new idea or method; a change in something established.” His insights are drawn from managing prominent brands like Dove, Axe, and Slim-Fast, showcasing how “dislocating ideas”…