How EOS Came To Exist In A Market Already Saturated
Years and years went by where everybody got so accustomed to the traditional brands that sold chapstick. Despite a lack of quality products, we all stood close to the status quo. It wasn’t until two product creators and one expert joined forces to tackle on an ever-growing industry that would forever change the way society viewed chapstick and lip balm. About seven years ago, EOS became a brand that was slowly going to reach their target audience, but it took more than a unique selling point to get it to grow its fan base.
EOS stands for Evolution Of Smooth, and it’s sphere-shaped chapstick is the star of the show with this brand. The unique little design became such a hit the moment it hit stores. The product creators wanted to find a way to make chapstick fun and enticing not to mention actually give it something different considering that the long shaped chapstick has existed for decades. They also wanted to create quality over quantity and give users healthy ingredients and SPF options to protect their lips. https://skincare-au.com/collections/eos
The brand had to go through a lot of genuine work in order to thrive. Getting it in stores after having a certain amount made was not easy. In fact, they realized that countless men in society who do use chapstick only like using the brands they’ve already used for years. As opposed to all the women who are always open to trying new products. With the help of one woman getting them into Walgreens, they eventually got into Well, Target and almost every other health store out there. Online merchant’s eBay and Amazon stock EOS products too.
Today, the brand is shining through with celebrities like Christina Aguilera, Kim Kardashian, Miley Cyrus, and even Katy Perry rocking these amazing lip balms in social media. Their growth is amazing and proves the quality they’re worth.