EOS Transforming the Lip Balm World with Fun Flavors, Natural Ingredients, and Novel Marketing
EOS skin products, a company with massive and growing popularity, is changing the face of lip balm. This company appeared on the scene only 7 years ago, but in that time has created a new mold for lip balm design and marketing and now sells over a million products each week. EOS, which stands for Evolution of Smooth, is run by two men who took the time to learn what women, the primary purchasers of lip balm, want in this product.
What are the characteristics that make EOS lip balms so popular? The company chose to offer a “pot” or spherical container in addition to the traditional standard of a tube. They use all or mostly organic ingredients. The company’s website boasts that the products are hypoallergenic and avoid the use of petroleum-based products. And they offer a variety of delicious-sounding flavors.
EOS’s lip balm flavors have clearly been thought through. Many of them sound like a delicious but health-conscious snack or dessert, like Coconut Milk, Sweet Mint, and Blueberry Acai. Some of them are slightly exotic, but appealing, like Blackberry Nectar. And some are slight variations of a familiar standard, such as Vanilla Bean and Fresh Grapefruit. The company seems to take an appealing scent or flavor and combines it with a trendy, healthy-sounding ingredient, the kind of thing you would see advertised at your local Whole Foods Market as a “super food.” Read this interesting article.
EOS’s lip balm flavors follow the company’s pattern of offering a fun, enjoyable product to its customer. The emphasis on natural ingredients and avoidance of harsh chemicals along with the unique package and delectable, fresh-sounding flavors appeal to a customer who wants to enjoy their lip balm. They’ve helped transition lip moisturizers from a simple drug store necessity to an indulgence.