What do a Doe and makeup have in common?
Everything, if the Doe is Doe Deere and the makeup is Lime Crime Cosmetics, a fantastic line of beauty products created specifically for people who want to express their individuality in all the most beautiful ways possible.
Doe Deere is the owner/CEO/founder of Lime Crime, a unique cosmetics company best for it’s vegan and cruelty-free products. These products make it possible for Doe’s fans and customers (her “Unicorns”, as she adoringly calls them) to create vibrant, individual looks for themselves just as their “Queen of Unicorns” does.
Doe burst onto the scene with her super-popular makeup line in 2008. Disappointed at not being able to find the bright colored shades she wanted for herself and her own unique style, she began creating her own. She immediately got the attention of many people who wanted her look to spin into their own style. The trendy beiges and muted neutrals of the moment were just not glitzy and glamorous enough to express their “inner rainbow”. Doe’s creations were exactly what they were looking for. Lime Crime was born.
Doe Deere was born Xenia Vorotova in Russia, where she lived with her family until she was 17. At that time they moved to the United States, to New York City. Doe had already had her first experience with creating unique makeup looks at the young age of 9 at a slumber party with a couple of friends. They dressed up in “witchy” outfits and Doe decided to make up their faces to look mysterious and different. She used regular makeup to create new, layered shades on all three of them in unusual designs.
Doe joined a band in New York City. This was a great experience for her not only to express her artistic side even further but also to learn firsthand about advertising, marketing, and getting the attention of large groups of people; excellent experience for future endeavors with her own company.
Doe supervises and oversees the development and creation of each new product personally. She tests every new product by wearing it herself. This even further endears her to her legions of loyal customers. She even created the company’s name to represent the bold, bright shades that are her trademark and to indicate “a color revolution“, letting everyone know that hers would be THE beauty experience that would help them unleash their awesomeness on the world!
Visit www.doedeere.com for more details.