Browse Month: April 2017

Focus on How Fabletics Has Gained Success Using the Reverse Showroom Technique

Amazon controls 20% of the e-commerce market in fashion. It is therefore no easy feat for another company to enjoy success in this field. However, Kate Hudson’s Fabletics has managed to do just that having grown a $250 million worth business in just three years. Fabletics, which is a part of the budding ‘activewear’ movement, relies on a subscription mechanic in selling its clothing to its clientele. The company uses a simple premise where customers love brands that are both aspirational and give them an extra push. When these two aspects are combined with membership and convenience, the result is a powerful combination.

 

 

Market Shift

 

 

Historically, high cost brands were defined by the quality and price of their goods and services. However, the market today has witnessed a shift in economics meaning that this previous combination is not enough to guarantee success or remain competitive. This shift has made things like customer experience, last-mile service, exclusive design, gamification elements and brand recognition become the new determinants of what a high-value brand is to the modern consumers. Fabletics likens itself to Warby Parker and Apple and its positioning and strategy are paying off as the brand is set to open up additional stores. This will increase the number of Fabletics stores from the current 16 based in areas like California, Hawaii, Florida and Illinois.

 

 

What is Fabletic’s Secret to Success?

 

 

According to Gregg Throgmartin, the general manager of Fabletics, the secret behind the brand’s success was its strategy to build a reimagined and contemporary version of what a high-value brand is from the onset. He added that the membership model it relies on helps it to offer clients with on-trend fashion and personalized service at a price that is half of what is charged by the competition. Gregg states that it is a lot easier to ensure customers are happy when you know them as well as their preferences.

 

 

How Fabletics Uses Reverse Showrooming Technique

 

 

A lot of other fashion brands are bearing the blunt of showrooming where potential customers browse offline and then proceed to buy their items at lower prices elsewhere. Fabletics has not been affected as it managed to reverse this model from the onset. Fabletics relies on the relationships it builds to knowing more about the local markets. About 30-50% of all people entering Fabletics stores are members, and a further 25% get converted while in the store. Whenever a customer goes shopping and tries any clothing, the same is added to their online shopping cart as well.

 

 

Fabletics’ Review

 

 

Fabletics is a company dealing with fitness apparel and it is owned by Kate Hudson. It operates on a monthly membership arrangement. When a new VIP member joins, they can buy their first outfit at only $25 and get discounts on other items. Joining as a VIP Member has its perks as every month you get a customized outfit picked just for you. It is possible to get 2-3 piece outfits for $49-$59. It is important to take the lifestyle quiz soon after joining on the type of workouts you do and the styles of outfits you prefer e.g. carpris, tanks, shorts etc. Fabletics thrives on style, quality, customer service, ease of use and value.

Exploits of Prolific Entrepreneur, Eduardo Sirotsky Melzer

Eduardo Sirotsky Melzer commonly known as Duda Melzer is an acclaimed entrepreneurial expert and also the grandson of the RBS Group founder, Mauricio Sirotsky Sobrinho. He gained his in-depth experience from the fact that his family was full of skilled businessmen. Duda is the incumbent president and chairman of RBS Group.

The RBS Group operations canvas Santa Catarina and the Rio Grande do Sul. He also doubles as the company’s chairman of the board of directors. Duda’s successful career took off after he concluded his education in Pontifical Catholic University where he graduated with a Business Administration degree. Eduardo Sirotsky Melzer also did several other managerial courses including a Masters in Business Administration from the prestigious Harvard University.

Duda Melzer set off his career after completing his studies at Delphi Corporation which is situated in North America. He later proceeded to assume a managerial position at a Box Top Media which is a modern media company before taking over the executive position at RBS Group.

In a recent interview with clicrbs, Duda stated that he attributed his success to John Davis who specializes in family-based business growth and other influential people who have helped him carve the path to success. He most recently gained recognition for being a valuable example of a competent leader in the global family business.

About RBS Group

The RBS is a globally renowned multimedia firm with several subsidiary firms operating in Brazil. The conglomerate was founded in the early 20th century with an aim of producing entertainment content on newspaper, radio, internet and television platforms.

The company has been successful and has to date formed other companies that operate under its successful umbrella including e.Brick which is a digital company. The company is famous for coming up with innovative technology to operate cellular e-commerce and general digital media as well.

Check out his website eduardosirotskymelzer.com for more info.

Follow him on twitter: https://twitter.com/dudamelzer

How EOS Came To Exist In A Market Already Saturated

Years and years went by where everybody got so accustomed to the traditional brands that sold chapstick. Despite a lack of quality products, we all stood close to the status quo. It wasn’t until two product creators and one expert joined forces to tackle on an ever-growing industry that would forever change the way society viewed chapstick and lip balm. About seven years ago, EOS became a brand that was slowly going to reach their target audience, but it took more than a unique selling point to get it to grow its fan base.

EOS stands for Evolution Of Smooth, and it’s sphere-shaped chapstick is the star of the show with this brand. The unique little design became such a hit the moment it hit stores. The product creators wanted to find a way to make chapstick fun and enticing not to mention actually give it something different considering that the long shaped chapstick has existed for decades. They also wanted to create quality over quantity and give users healthy ingredients and SPF options to protect their lips. https://skincare-au.com/collections/eos

The brand had to go through a lot of genuine work in order to thrive. Getting it in stores after having a certain amount made was not easy. In fact, they realized that countless men in society who do use chapstick only like using the brands they’ve already used for years. As opposed to all the women who are always open to trying new products. With the help of one woman getting them into Walgreens, they eventually got into Well, Target and almost every other health store out there.  Online merchant’s eBay and Amazon stock EOS products too.

Today, the brand is shining through with celebrities like Christina Aguilera, Kim Kardashian, Miley Cyrus, and even Katy Perry rocking these amazing lip balms in social media. Their growth is amazing and proves the quality they’re worth.

Austin’s Compassionate Financial Advisor; Richard Blair

Investments are an essential pillar in wealth creation. Any man undertaking any investment has hoped to gain sizeable returns from the endeavour. Unfortunately, losses have been known to occur to many companies at the expense of its investors. To minimize such cases, investment advisors exist in the investment market.

They provide reliable advice to information seekers concerning the market and its players, equipping them with knowledge on where to make sound investing. Amongst them is Richard Blair.

Richard Blair, a graduate in finance from the Houston University, is a registered investment advisor. He stands as the founder of Wealth Solutions, 1993, a company located in Austin, Texas. The firm purposes to make a positive difference in the lives of small scale business owners, families, and individuals by offering professional advice to clients.

Basing from his family background in teaching, Richard Blair grew to be a confident lad who in combination with his passion for finance strived to assist people in investments and planning.

He has since mainstreamed in retirement planning where he uses his vast experience and knowledge to help his clients cover the gap between planning and actual living in retirement. Through the formulation of sound retirement strategies, he assists his client to achieve their dream of a successful retirement.

Wealth Solutions has also come up with exceptional plans that enable it to provide quality services to its clientele. Under the guidance of Richard Blair, it comprehends the importance of a reliable program especially that which can help them meet their financial desires suitably.

Moreover, through his financial advice, Richard greatly inspires the people of Austin to create, manage and protect their wealth in the best way possible to avoid its loss. He strives to give the best guidance to his clients by using his accurate knowledge and experience in finance.

Wealth Solutions operates under three pillars that form the basis of its customised and all-inclusive policies to customers. The first has expressly been formulated to cater for the financial aspects of its clients. It assists them to determine their financing needs concerning risk tolerance, financial aims and abilities and development platforms at their disposition.

The second focuses on long-term approaches to development that complements the client’s investment objectives. It has been customised to meet the financial and investment needs of individuals. Through his skills and experience, Richard Blair ensures profitability of clients’ businesses both in the high and low seasons.

The third pillar focuses on the insurance needs of the customer. After the individual’s specific requirements are known, approaches that support it are developed to help meet their needs. According to Crunchbase, Richard Blair Wealth Solutions, with his professionalism in finance, is dedicated to serving the low and mid-level individuals in Austin to ensure sound financials and investments for his people.